Living your dream life by running a business that operates strictly online has never been easier. From travel enthusiasts to fashion aficionados, many have found ways to turn their passions into profit via blogs, online stores, and similar businesses. Running this type of business gives you the opportunity to earn money doing what you love, work from virtually anywhere in the world, and define your own lifestyle in a way that would be much more difficult to achieve if you were stuck in a typical nine-to-five job.

That said, such a business can only succeed if people find your website when conducting relevant searches online. You want to ensure your site shows up high on the first page of Google when users search for businesses or content like yours.

That’s why it’s important to develop and implement a link building strategy for your online business. The following are key benefits of doing so:

Improved Rankins

Link building involves consistently generating links from other sites to content on your own site. When others are regularly linking to your content, your rankings in Google search results pages will improve.

This isn’t merely theoretical. When developing and adjusting Google’s search algorithm, developers must account for the fact that there is quite a lot of content out there on the Internet. They want to ensure Google’s algorithm provides the valuable content users are looking for on the first page of search results.

The algorithm accounts for various factors when determining whether a page deserves a high ranking. Domain authority is one such factor. 

Essentially, if enough other publishers and business owners are linking back to your site on a regular basis, this tells Google’s algorithm that your content is authoritative and high-quality. The algorithm will prioritize your site accordingly when users perform searches in the future.

Casting a Wide Net

The main benefit of a link building strategy is higher rankings in search results pages. However, a link building strategy can also help you reach more potential customers by exposing more people to your brand.

For example, perhaps your link building plan is strong enough that you end up generating links to your site from popular digital publications in your industry. Naturally, the readers of those publications will now know about your business. They may not have before. This illustrates one of the many ways link building can help you consistently grow your audience and customer base.

Saving Money

To some extent, you may need to invest some business funds into developing and implementing a link building strategy. For example, because link building requires a certain degree of expertise, it may be in your best interests to hire experts to assist you with this process.

In general, though, link building is an affordable but effective alternative to many other types of marketing. This is partially because a solid link building plan can eventually take on a natural momentum of its own.

To return to the example above, if authoritative bloggers, editors, and business owners in your field start linking to your content, other publishers may take notice. If they’re also impressed with what you publish, they may start linking to your site as well. This creates a snowball effect that can yield major rewards with a minimal investment.

These are just a few reasons you should make link building a main component of your online business’ SEO and marketing plan. Remember, in the digital age, even an otherwise strong business may not thrive if its website doesn’t have a large audience. Your site will be much more likely to attract potential customers if others link to it often.