Obtaining funds for growth purposes can be a challenge for small businesses. Fortunately, direct lending is now available. Online marketplaces connect borrowers to a wide variety of lenders. Application processes are easy and fast. The resulting loans are vital in covering emergency expenses and addressing outstanding invoices. Evaluate your lender’s qualification criteria. Check if they require a minimum credit score and verify your employment status.


Direct lending cuts out intermediary institutions, which results in stronger and more predictable returns for investors. This type of financing is available from private equity firms, banks, wealthy individuals and asset management companies.

Unlike loan brokers, who sell loans to multiple lenders, direct lenders fund their loan programs. This means the same company that you apply with is the same one that will handle your application, process your loan and receive your payments.

This streamlined process makes it possible to secure loans quickly and efficiently. It also allows for a more personal connection between borrower and lender, which may lead to better customer service. Additionally, many loan lenders like MaxLend installment loans have less strict credit score requirements and consider other factors when approving loans. This can make it easier for borrowers to get approved for an installment loan or line of credit. However, it is still important to carefully review the terms and conditions of each loan offer before applying.

Timely Approval

Direct lenders often do their own loan processing and underwriting in-house, which cuts down on the time it takes for a borrower to make a final decision. This may also result in lower loan fees for borrowers. Many direct lenders offer an online application for borrowers, which can be completed anywhere with an internet connection. Typically, the lender will respond with an outcome on the application within 24 hours. Licensed lenders are subject to regular state and federal audits, ensuring they follow all guidelines set forth by the state in which they are licensed. This gives the borrower confidence that the lender is professional, legitimate and fair. Licensed lenders typically favor middle-market businesses, which account for a third of the economy. They offer flexible financing that allows small business to realize their growth potential. They also tend to be more willing to loosen lending standards, such as lending at higher multiples of EBITDA and agreeing to earnings add-backs.

Low Fees

Direct lenders for bad credit offer various loan products and services. They often require less documentation than traditional banks, which can speed up the loan process and reduce overall costs. These lenders may also have lower interest rates than their indirect counterparts. Small business owners can benefit from the flexibility offered by direct lenders, who are willing to work with fair or poor credit borrowers and provide favorable terms and conditions. They are more likely to approve loan applications and release the cash quickly, which benefits businesses that operate on a tight schedule and have deadlines to meet or clients to serve.


Direct lenders offer consumers the flexibility of choosing from various loan options. They also cut out the intermediary and may make the application process easier by communicating directly with borrowers. This kind of lending involves private equity funds, asset management firms or even peer-to-peer crowdfunding sources for small businesses. Private lending is often less regulated than other finance, enabling lenders to offer lower rates. However, this type of finance has risks for borrowers and lenders alike. For example, competition for deals has caused private investors to loosen their lending standards (such as by agreeing to generous earnings add-backs that inflate EBITDA and make leverage levels appear artificially low).