Does it feel like you’ve been repeatedly exhibiting the same materials at trade shows and industry events? Do you feel like marketing doesn’t excite you anymore?

If you feel a little tired of the trade show game, imagine how event attendees must feel. Consider trying something new at your upcoming industry event.

You need to hire an experiential marketing company to truly change things up and to enhance your brand’s credibility.

Experiential marketing pushes traditional marketing to new levels by incorporating interactive, engaging techniques to your marketing strategy that get you noticed.

Take a look at how experiential marketing can benefit you at your upcoming industry event, and how it can boost your brand’s reputation with an engaging pop-up shop.

What is Experiential Marketing?

Today’s economy is built around experiences. Social media, reality TV, online shopping — everything we do is now immediate or digital.

Have you ever looked at a magazine from the 1980s or even the 90s? Some of those print advertisements would contain page-long texts intended for viewers to read. Can you imagine reading that much about a product in today’s world?

We’ve become accustomed to convenience and marketing as more of a lifestyle than something that is pushed upon us.

Experiential marketing is a technique that engages event attendees directly and encourages them to participate in brand experience. Instead of looking at consumers as passive receivers of messages, experiences encourage attendees to be actively involved in the production of a marketing program, thus developing a relationship with your brand.


Building a pop-up as part of your trade show exhibit booth is an excellent way to interact with event attendees and to promote your brand’s products and services uniquely.

A pop-up shop is a temporary retail space that is used to promote and sell products of all sorts, including food and drinks, clothing, gifts, or other merchandise.

They provide a unique experience to consumers because they act as mini versions of your business and they’re also a great way for online businesses to come to life in front of a live audience.

Not do they only enhance brand awareness because they’re fun and interactive, but they also create urgency — customers are typically more willing to buy immediately if they know the shop or the item will only be available for a short period of time.

Glossier’s Austin Pop-up

Glossier has made an international name for itself as a beauty brand mostly because of its strong Instagram and social media presence.

In order to promote its skincare products worldwide, the brand often facilitates pop-ups in order to make its name known and to give life to its mostly online brand existence.

Before opening a permanent store in Austin, Texas, the brand put on a pop-up for fans and potential customers to obtain a sense of their unique products.

Customers were also able to purchase a limited edition Glossier mug, and local food was served.

Give your audience something to remember. A pop-up shop is a fun, interactive way for customers to get to know you and what your brand is all about.